Falmouth BID Updates

Richard Wilcox, Falmouth BID Manager

Falmouth Oyster Festival

The BID this year has funded a new event in an effort to grow and develop the Oyster Festival so that it ultimately encompasses many other venues across the town. The Food & Folk event will be taking place on the Saturday and Sunday on The Moor and will feature numerous food outlets from across Falmouth showcasing their wares. The BID has also provided PR and marketing support to enable us to promote Falmouth once again to as wide an audience as possible. Confirmed press trips and subsequent articles will include:

·         BBC Olive magazine

·         MSN Food

·         The Guardian

·         Reading Post

·         Delicious Magazine

In addition, numerous BBC Radio Cornwall interviews have been secured as well as features in regional newspapers and magazines such as Cornwall Today, Western Morning News on top of local newspaper coverage.

PR recent achievements

Following on from the above we are also continuing to drive at a rate of knots, the PR campaign for Falmouth. Our strategic efforts to promote Falmouth to a much wider audience in order to raise profile and attract extra visitors has meant we have now passed the £600,000 mark in terms of national coverage and 70 BID businesses being mentioned, profiled or supported. The latest two:

·         BA Highlife magazine – one of the highest profile in-travel magazines, this being the in-flight magazine for British Airways. Audience 3.4million. We featured in an article that profiled 12 great towns that the Olympic Torch passed through.

·         Birmingham Mail – we also target regional newspapers and this double page spread all about Falmouth is another great example of the sort of coverage that has been secured.

You can also view a much fuller range of coverage here – FALMOUTH COVERAGE