BID Best Practice

British Retail Consortium – inclusion of Falmouth BID project in annual report

The BRC is the UK’s authoritative voice of retail, recognised for its powerful campaigning and influence within government and as a provider of excellent retail information. They produce an annual report on the UK High Street and are keen to include one of Falmouth BID’s projects as an example of best practice. 

They will highlight how the BID spearheaded Falmouth brand and destination marketing campaign helped to foster a unique sense of place and helped with the promotion and profile raising of the town. 

This is really good recognition on a national level again and follows on from the BID FREE car parking project being highlighted by the British BIDs in their annual report.