Monday 20 June 2011

HIgh Street campaign kicks off

Falmouth BID is spearheading a campaign to develop, improve and revitalise the Great British High St. This follows of course the appointment of Mary Portas as ‘celebrity consultant’ to the Government in this regard.

Very importantly, we are looking to do all we can for our 400+ BID stakeholders and raise their concerns as best we can. We aim through our campaign, to provoke debate, discussion, focus attention and to galvanise support for some of the action points that we are making, that will enable growth and prosperity for the high street. These points have been made in a detailed letter to Mr David Cameron and are being backed up by a coordinated effort of engagement, local and regional PR and lobbying.

The PR element of the campaign has begun in earnest  as the campaign hit the front page of the Western Morning News as well as the lead opinion piece

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